From The Founder and Senior Analyst of ZapThink

Ron Schmelzer

Subscribe to Ron Schmelzer: eMailAlertsEmail Alerts
Get Ron Schmelzer: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Related Topics: Marketing and Sales, Web Analytics, Marketing Automation, CRM, Social Commerce

CRM: Article

Research on Blogging Business Results from Hubspot

New Research from Hubspot

More proof that blogging is smart business.  Just make sure that whoever is blogging is a good writer and is committed to being consistent.

Otherwise, it will be a waste of time.  You can either have your developers include a blog in your web experience or use free tools like Wordpress to link to your website.

From Hubspot:

If you blog, you know that it's good for your business.

But how -- and how much?

To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

 

Take a look for yourself in the graphs below:

More visitors from blogging - Hubspot

Why are website visitors important? Because more visitors mean more people to convert to leads and sales.

More Inbound links when you blog

Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.

More indexed pages when you blog

Why are indexed pages important? The more pages you have on your site, the more chances you have of getting found in search engines.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at john@johnwryan.com or you can follow him on Twitter @buyersteps