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Siegel+Gale Chairman and CEO Alan Siegel to be Honored by The Legal Aid Society

Pro Bono Publico Award Given for Rebranding The Society - "Making the Case for Humanity"

NEW YORK, Oct. 26 /PRNewswire/ -- Tonight, Alan Siegel, Founder and CEO of pioneering strategic brand consultancy Siegel+Gale, will receive a Pro Bono Publico Award from The Legal Aid Society. The Honorable Jonathan Lippman, Chief Justice of the State of New York, will be presiding over the October 26, 2009 event, which honors law firms and individuals for public service.

Mr. Siegel is being recognized for his pro bono services in the rebranding of The Legal Aid Society, "Making the Case for Humanity," which was unveiled in May, 2009 on the organization's Website.

"Alan Siegel, Chairman and CEO of Siegel+Gale, was the prime mover in the creation of the rebrand of The Legal Aid Society," said the Society in making the award. "He was an integral part of the team he established to refine the Society's message about the essential client services provided in the City of New York by The Legal Aid Society in its three Practice Areas and the unique role the Society plays in the social fabric of New York City."

The Legal Aid Society, founded in 1876, is the oldest and largest not-for-profit organization in the United States providing free legal services for clients who cannot afford to pay for counsel.

In unveiling the rebranding and new logo, the Society said, "The message is clear and crisp: The Legal Aid Society is more than a law firm for low income New Yorkers. It is an indispensable component of the legal, social, and economic fabric of New York -- passionately advocating for individuals across a variety of civil, criminal, and juvenile rights matters, while also fighting for legal reform. No other organization in New York City or in the country takes on more cases for more clients than The Legal Aid Society and brings a depth and breadth of perspective from its experienced, capable staff that is unmatched in the legal profession."

If you would like to speak with Alan Siegel, or for more information about Siegel+Gale, please contact Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or news@teminandco.com.

About Alan Siegel

A pioneer of the branding industry and founder of brand strategy firm Siegel+Gale, Alan Siegel is also a well-known photographer ("One Man's Eye: Photographs from the Alan Siegel Collection," Harry N. Abrams), and author ("The Wall Street Journal Guide to Understanding Money and Markets," Lightbulb Press). As consultant, teacher, and commentator, Mr. Siegel's influence extends to creating strategic branding programs for organizations such as 3M, American Express, AARP, the National Basketball Association, Caterpillar, The Girl Scouts, The New School, and CBS. He also serves on the boards of numerous business and cultural organizations, including the Museum of Arts and Design, American Institute of Graphic Arts, Design Management Institute, Paul Taylor Dance Company, Girls Inc., the Authors Guild Foundation, and the American Theater Wing, where he is a TONY Awards voter.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, and Dubai, and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

About The Legal Aid Society

The Legal Aid Society (www.legal-aid.org), founded in 1876, is the nation's oldest and largest provider of legal services to the indigent. During 2008, with a staff of some 1,400 -- including nearly 850 lawyers and 600 social workers, investigators, paralegals, and support and administrative staff -- the Society handled 29,500 legal matters for clients with civil, criminal, or juvenile rights legal problems. The Society provides legal services through a network of borough, neighborhood, and courthouse offices in 25 locations in all five counties of New York City.

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Alan Siegel

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SOURCE Siegel+Gale

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