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Ron Schmelzer

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The Web Marketing Co. Becomes Important Tool for Building Business

Schipul – The Web Marketing Company today announced the completion of a new website for CMC Construction Services

Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and Web design company, today announced the completion of a new business-to-business website for CMC Construction Services, http://cmcconstructionservices.com. CMC Construction Services is a leading provider of construction-related products, technical support and innovative solutions for contractors, engineers and architects.

Featuring vibrant photos and embedded videos, the new CMC Construction Services website is designed to establish a relationship and provide easy access to a wealth of information. The site is powered by Tendenci® online management software (www.tendenci.com), which makes it easy for CMC Construction Services to add and edit content without going through a third party.

“We are proud that this is not a typical construction industry B-to-B website; it invites you in, tells a story and really engages you,” said Shayne Forsyth, marketing manager with CMC Construction Services. “With the help of Schipul and Tendenci, we created an interactive experience that enables our customers and prospects to connect with us and with each other, and to offer their ideas and feedback.”

Using Tendenci’s integrated product catalog module, CMC Construction Services’ new website makes it easy to search, rate and comment on one of the industry’s largest selections of construction products and building materials, as well as their large rental inventory of forming, shoring and tilt-up hardware for the concrete construction industry. The online catalog also features Shepler’s Performance Products, exclusively distributed by CMC Construction Services.

Search engines such as Google, Bing and others, can make or break a company, so Tendenci’s automated search engine optimization capabilities enhance CMC Construction Services’ online visibility efforts. Other advantages include Tendenci’s integrated e-newsletter function, which automates subscriptions and allows CMC Construction Services staff to create and send e-newsletters with just a few mouse clicks. And Tendenci’s integrated Really Simple Syndication (RSS) enables site users to subscribe to be alerted to updates from the company.

About CMC Construction Services

For more than 60 years, CMC Construction Services has supplied contractors with a superior line of construction-related products, technical expertise and exceptional customer service. The people behind CMC Construction Services are the primary asset of our company. Our dynamic team of professionals provides a wealth of industry experience and product knowledge. CMC Construction Services is part of Commercial Metals Company (NYSE: CMC) with more than 15,000 worldwide.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include Brennan’s of Houston, Locke Bryan Productions and MosquitoMax Misting Systems, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

More Stories By Daniel Keeney

Dan Keeney is the president of DPK Public Relations, which represents PULSE, The Aldridge Company, Schipul - The Web Marketing Company, Society for Heart Attack Prevention and Eradication, ERHC Energy, Saint Arnold Brewing Company, Arocha Hair Restoration among other companies. Specialties include helping organizations increase their positive visibility and establish and strengthen relationships with influencers in their markets.