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Norsk Launches New Bingo Concept, Powered by Parlay Software

Electronic game introduces a new dimension of bingo to land-based players

OAKVILLE, ONTARIO -- (Marketwire) -- 01/22/09 -- Parlay Entertainment Inc. (TSX VENTURE: PEI), the world's leading supplier of Internet and TV bingo software solutions, has teamed with Norsk Bingo AS to launch a new concept in bingo entertainment.

In the fall of 2008, Norsk deployed the first 20 of what will soon be 2,000 touch-screen tabletop kiosks in 30 bingo halls throughout Norway. This is a new and innovative way for Norwegian players to access bingo online, while still in their favourite hall. All game play and access is controlled by radio frequency cards which let players activate their accounts and manage financial transactions. Players access a kiosk by simply flashing the card in front of it. From there they can play Parlay Bingo using a touch screen.

Perry Malone, CTO and co-founder of Parlay Entertainment, said: "Parlay has always been a leader in the online bingo industry. And we're pleased to be part of this latest innovation. The collaboration between Norsk and Parlay sets a new direction for both the online and land-based bingo industries, and is further evidence of the wide-ranging convergence that is sweeping through this sector. An innovative offering like this can help reinvigorate the land-based industry, whilst at the same time bring online bingo to a wider audience."

Norsk's Lars Bakken Elvsveen agrees. "Norwegians have a great love for bingo and this gives them the opportunity to enjoy a new dimension of the game. Bringing Parlay's online bingo games to our existing bingo halls is a winning combination for all. Players have more ways to play and win and we introduce the excitement of the electronic game to our traditional land-based players."

Parlay will be exhibiting at ICEi - part of the International Gaming Expo - at London's Earls Court, January 27-29, marking the eighth consecutive year that Parlay has supported this conference. We welcome all visitors to drop by our stand #5350.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and holder of Internet bingo patents(1), Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-ball and 90-ball versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites in more countries than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo!, Paddy Power, NetPlay TV and Bingos.co.uk, as well as the St. Minver and TGN bingo networks. Parlay's head offices are in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

For more information on Parlay solutions and services, please visit our website at www.parlaygroup.com.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries.

(c) 2009 by Parlay Entertainment Inc.



The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

Contacts:
Parlay Entertainment Inc.
Peter Trinz
Senior Vice President
(905) 337-6550
Email: ptrinz@parlaygroup.com
Website: www.parlaygroup.com

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