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Artificial Life Announces Expansion to and Product Launch in South Africa

Artificial Life Announces Expansion to and Product Launch in South Africa

HONG KONG, May 30 /Xinhua-PRNewswire-FirstCall/ -- Hong Kong based Artificial Life, Inc. , a leading provider of award winning 3G mobile games and applications, today announced an expansion of its business into South Africa.

The Company announced that it is currently already launching several 2.5G, WAP and Java games and applications and in the second half of 2005 schedules the launch of its 3G games and product line in South Africa as well.

Artificial Life, Inc. has signed several distribution and reseller agreements with InnoVeda Mobile Solutions (Pty) Ltd. one of South Africa's leading mobile content providers and aggregators. InnoVeda in cooperation with Maxiwise (Pty) Ltd, both based in Cape Town, will distribute and sell the Artificial Life products in South Africa.

''We are delighted to have found a partner like InnoVeda for Artificial Life, who is very well connected and established not only in South Africa but also in the whole African Continent,'' said Rolf Levenhagen, CEO of Maxiwise (Pty) Ltd.

''We are honored to be associated with a globally active and dynamic company such as Artificial Life, Inc, who are pioneers in artificial intelligence and 3G. We are proud to introduce a host of their products in the South African market. Artificial Life is the leading provider and developer of award winning 3G mobile games and applications and the South African mobile networks can only benefit from these offerings. As much as mobile networks across the globe need 3G applications to drive revenues so do consumers need products which are stimulating and entertaining. Artificial Life developed and distributes a host of 2.5G and 3G applications such as Virtual Girl, Virtual Disco, Virtual News Reporter, SMS Galaxy and educational mobile games,'' said Bertus Preller, Marketing Executive of InnoVeda.

''We are now working closely with our channel partner Maxiwise and distributor InnoVeda in South Africa. InnoVeda has a proven track record and a lot of experience with mobile multi media content. The South African mobile market has very interesting growth potential in the 2.5G and 3G area for us'' said Eberhard Schoeneburg, CEO of Artificial Life, Inc.

About Artificial Life. Inc.

Founded in Boston in 1994 and headquartered in Hong Kong, Artificial Life, Inc. is a leading global provider of award winning 3G mobile games and applications. For further information please visit: http://www.artificial-/; and .

About InnoVeda Mobile

InnoVeda Mobile Solutions (Pty) Ltd offers a comprehensive approach for bringing lifestyle and affiliate brands to the wireless arena through customized entertainment content, ringtones, games and applications for mobile phones in both the 2.5 G and 3G environment. The key player in the wireless industry in South Africa, InnoVeda Mobile Solutions provides unique content for today's hottest lifestyle brands. InnoVeda Mobile corporate information can be found .


MAXIWISE (Pty) Ltd is a sales channel facilitator and introduces innovative mobile Solutions to international markets through its international networks of competent distributors and implementation partners. With its unique Maxiwise 360¢X Server platform Maxiwise enables users to configure complex electronic business processes without expensive programming. Through its ruled based natural language dialogues those applications are self- explaining.

''Safe Harbor'' Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Artificial Life, Inc.'s business which are not historical facts are ''forward-looking statements'' that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see the ''Risk Factors'' described in the Company's Annual Report or Forms 10-K, 10-K(SB) or 10-Q(SB) for the recent fiscal years and quarters. All information set forth in this press release is as of May 30, 2005, and Artificial Life, Inc. undertakes no duty to update this information unless required by law.

Artificial Life Contact: E.Schoeneburg Email: [email protected] Tel: +852-3102-2800 InnoVeda Contact: B Preller Email: [email protected] Maxiwise Contact: Rolf Levenhagen Email: [email protected]

Artificial Life, Inc.

CONTACT: E.Schoeneburg, [email protected], +852-3102-2800 of
Artificial Life; B Preller, [email protected], of InnoVeda; Rolf
Levenhagen, [email protected], of Maxiwise

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